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Menampilkan postingan dari November, 2019

The Ins and Outs on AdWords

I've dived inside a number of client Google AdWords campaigns over the past few months - much to my surprise And one of the things that's absolutely shocked me is the lack of measurement. I mean, come on guys and gale seriously... How the heck can you manage an AdWords campaign if you have no idea how any of the metrics are converting? It's like planning to run a marathon without knowing what you need to do to preare. You just can't do it. It's impossible. What I am going to share with you here is a few tried and tested facts which apply to any business... And that of course means your as well. You are not a lone business that doesn't experience just like an yother business. Have you heard of the pareto principle? Will here it is again in terms of Google AdWords. 80% of your business will come from 20% of your customers. That's a well known and well tested fact in any business that does Google AdWords. And most likely, if you took the time and dived in, yo…